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From TikTok to Doorstep: the New e-Commerce Journey

From TikTok to Doorstep: the New e-Commerce Journey

Gen Z: Misunderstood or Simply More Demanding? Gen Z is often described as a generation of impulsive shoppers: see it on TikTok, want it, buy it. But that description misses something important. This matters because Gen Z is not a niche consumer group. The cohort is expected to account for almost 20% of global spending […]

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